‘The Countermeasure’ Enterprise Security Email Newsletter

Full brand, content and referral program strategy. The Countermeasure provided actionable steps that thousands cybersecurity professional readers could take in response to evolving threats.

 

Enterprise Technology Focus Group Program

Focus group panel design, execution and analysis for several enterprise technology companies. Program deliverables included positioning and messaging focus grouping and recommendations.
 

Cybersecurity Buyers’ Report – Inside the Mind of the Cybersecurity Decision Maker

Survey design, execution and report authorship. Over 300 cybersecurity buyers were surveyed to determine their drivers and pains, decision-making and vendor-selection criteria when procuring cybersecurity solutions.  Report results were featured live at CyberMarketingCon 2023 in Austin, Texas.
 

ActualTech ‘Decisions Group’ Buyer Community

Program design and roll-out.  A community of over 400 senior enterprise technology buyers willing to take meetings with tech and SaaS vendors in the IT and cybersecurity space.
 

Wifi-Tool: Windows 11 Network Utility Application

Development and marketing of one of the most-downloaded Windows 11 utilities on the Microsoft app store.  Designed to help prosumers and network professionals troubleshoot poor WiFi performance and improve wireless network response times.  Just a fun side project:)