Marketers should treat ChatGPT like a intern. 🤓

The more vague the instructions you give an intern, the more off-target your results will be.

Same with ChatGPT.

If you talk to it like you would to a human intern, you’ll see some amazing results. 🤯

Just use natural language and explain exactly what you need, how you need it to look and feel (or sound), what can’t be left out.

For example:

“You are a marketing assistant at a company that specializes in ransomware remediation. Write a promotional email with a maximum of 500 words that explains three benefits of selecting a ransomware remediation solution provider before they experience a ransomware attack. Include a statistic of how long it takes the average company to recover from a ransomware attack and what percentage of companies actually get their data back successfully. Include in bullet points three selection criteria for choosing a ransomware remediation company.”

Here’s some tips to optimize the output:

1️⃣ Give it a persona before the instructions to help it have perspective as it writes

2️⃣ It can tell the difference between “Features” and “Benefits” so tell it you want specifically want benefits.

3️⃣ Tell it exactly how long the content needs to be (500 words in this case)

4️⃣ Tell it what kind of social proof to include (the statistics ask)

5️⃣ Give it quantities. “Give me three” – Be specific here.

6️⃣ Give it formatting tips: “Three bullet points”

Once you have prompts like this saved in your prompt library you can reuse/recycle ♻ for next time.

Speaking of using ChatGPT to 10x yourself as a technology marketer, have a listen to the podcast episode below for more hacks and time-savers! 👇