Based in Kelowna, BC, Canada, Geordie Carswell is 3x-exit entrepreneur and marketer specializing in B2B lead generation, email and content marketing.
With his start in software affiliate marketing, Geordie began a ~20-year career in the online marketing world. He co-founded several technology marketing organizations including PC Helpsoft Inc., a Windows utility software business (acquired by Avanquest SA in 2011.)
In 2009, in partnership with Aaron Wall of Seobook.com, Geordie launched the PPCblog.com pay-per-click advertiser training program, teaching over 300 PPC managers how to maximize their Google Adwords marketing efforts while logging over 1,500 hours of one-on-one PPC coaching.
In 2012, Geordie expanded into B2B technology niches with the launch of NetworkManagementSoftware.com, a leading lead generation site for IT infrastructure software (acquired by Swiftsure Capital in 2015).
While continuing to experiment with side projects of interest, Geordie ultimately took a stake in ActualTech Media as a partner and CMO, one of the top lead generation and content marketing firms in the enterprise technology space (acquired by Future PLC in Q4 2022).
Post-ActualTech Media acquisition, Geordie spends his time in advisory work for global B2B marketing campaigns, primarily in enterprise technology and cybersecurity.
Reach out to Geordie via Linkedin