Based in Kelowna, BC, Canada, Geordie Carswell is 3x-exit entrepreneur and marketer specializing in B2B lead generation, email and content marketing.
With his start in software affiliate marketing, Geordie began a ~20-year career in the online marketing world. He co-founded several technology marketing organizations including PC Helpsoft Inc., a Windows utility software business (acquired by Avanquest SA in 2011.)
In 2009, in partnership with Aaron Wall of Seobook.com, Geordie launched the PPCblog.com pay-per-click advertiser training program, teaching over 300 PPC managers how to maximize their Google Adwords marketing efforts while logging over 1,500 hours of one-on-one PPC coaching.
In 2012, Geordie expanded into B2B technology niches with the launch of NetworkManagementSoftware.com, a leading lead generation site for IT infrastructure software (acquired by Swiftsure Capital in 2015).
While continuing to experiment with side projects of interest, Geordie ultimately took a stake in ActualTech Media as a partner and CMO, one of the top lead generation and content marketing firms in the enterprise technology space (acquired by Future PLC in Q4 2022).
Post-ActualTech Media acquisition, Geordie spends his time in advisory work for global B2B marketing campaigns, primarily in enterprise technology and cybersecurity.
Reach out to Geordie via Linkedin
Partner in ActualTech Media LLC, driving over 1M B2B IT leads with webinar lead generation, ABM content syndication and content marketing strategy for Fortune 100 technology companies around the world. Acquired by Future PLC in Q4 2022.
In 2021, launched Wifi Tool – a Windows 10/11 network mapping utility designed to help network engineers and pro-sumers improve wifi performance in multiple environments.
Launched in 2012, NetworkManagementSoftware.com provided a destination for network administration professionals to learn about the latest infrastructure management solutions, download trials and request demos. The business was acquired in 2015 by Swiftsure Capital.
In 2010, Co-founded PC Helpsoft Inc, a consumer utility software firm that was quickly acquired in 2011 by Avanquest Software S.A.
In 2009, in partnership with Aaron Wall of Seobook.com, launched the PPCblog.com pay-per-click advertiser training program. In addition to logging over 1,500 hours of one-on-one PPC coaching, Geordie was an active affiliate marketer managing his own multi-million dollar Adwords spend.
Co-founder of Diversion Marketing, a firm specializing in software affiliate marketing and development.