‘The Countermeasure’ Enterprise Security Email Newsletter
Full brand, content and referral program strategy. The Countermeasure provided actionable steps that thousands cybersecurity professional readers could take in response to evolving threats.
Enterprise Technology Focus Group Program
Cybersecurity Buyers’ Report – Inside the Mind of the Cybersecurity Decision Maker
Survey design, execution and report authorship. Over 300 cybersecurity buyers were surveyed to determine their drivers and pains, decision-making and vendor-selection criteria when procuring cybersecurity solutions. Report results were featured live at CyberMarketingCon 2023 in Austin, Texas.
ActualTech ‘Decisions Group’ Buyer Community
Program design and roll-out. A community of over 400 senior enterprise technology buyers willing to take meetings with tech and SaaS vendors in the IT and cybersecurity space.
Wifi-Tool: Windows 11 Network Utility Application
Development and marketing of one of the most-downloaded Windows 11 utilities on the Microsoft app store. Designed to help prosumers and network professionals troubleshoot poor WiFi performance and improve wireless network response times. Just a fun side project:)